Political Polling Excellence Longstanding polling partner for campaigns ranging from Governor to City Council across 47 states and international engagements; demonstrated effectiveness with a 68% win rate in 2009-2010; solid credibility to win new campaign business and policy research engagements.

Diverse Clientele Base Established track record serving not-for-profits, higher education institutions, and Fortune 500 plus corporate clients, as well as SMBs; opportunity to sell cross-segment research packages that combine political polling with policy and market research.

Cross-Sector Research Offers political, policy, and market research; flexible service lines enable bundled offerings for campaigns, NGOs, universities, and corporate clients.

Geographic Reach Operations in 47 states and several foreign countries demonstrate scalability for national or multinational projects; potential to pursue expansion into additional markets or provide cross-border polling and analytics.

Growth Readiness Mid-sized firm with revenue in the 1 to 10 million range and 11 to 50 employees; agile structure suitable for larger engagements or partnerships with larger agencies; potential upsell of analytics, data science, and long term tracking studies.