Regional expansion Windstar is actively expanding offices in Europe, Asia and Southeast Asia (Thailand, Cambodia, Japan, Singapore, Vietnam) to support growing demand and new itineraries, presenting sales opportunities with regional travel partners, corporate clients, and destination-focused tours.

New ship launches The addition of Star Explorer and other small ships signals capacity growth and expanded itinerary options, enabling cross-sell with luxury and niche travel experiences, as well as opportunities to pitch group bookings and specialized onboard programming.

Boutique experience A small-ship, port-intensive model with immersive experiences and James Beard Foundation culinary ties is ideal for premium, experiential travel partnerships, tailor-made charters, and affinity marketing with food, culture, and sustainable travel brands.

Digital and enablement Adoption of tools like Power BI and Terraform, plus a dedicated sales operations role, indicates a focus on data-driven selling and scalable sales processes; leverage CRM insights for targeting high-value corporate accounts, consortia, and incentive programs.

Affiliation and prestige Official Cruise Line of the James Beard Foundation and alignment with Xanterra Parks & Resorts positions Windstar as a premium, sustainability-conscious brand; pursue partnerships with luxury travel networks, culinary tours, and responsible travel initiatives to access affluent segments.