Education market focus Target K-12 districts in the central US with end-to-end IT services, remote and onsite support, hardware/software solutions, networking and security to deepen penetration in an education-specific tech stack.

Security and compliance Emphasize managed security and secure networking capabilities to address district concerns about data privacy, student information protection, and compliance requirements, aligning with existing Active Directory and cloud infrastructure investments.

Cloud and collaboration Leverage existing Google Workspace and Google Cloud usage to upsell integrated cloud management, identity, and security services, plus support for collaboration tools and scalable IT operations.

Technology modernization Position as a partner for hardware and software refresh cycles, network upgrades, and monitoring with Sentry for observability to reduce downtime and improve district IT reliability.

Growth through services Given revenue in the mid-market range and a small team, offer bundled service packages (support, consulting, security, and training) to expand wallet share with districts while maintaining high service levels.