Strategic Partnerships WBA is a global industry body with active collaboration across service providers, technology companies, cities, regulators and organizations. This opens doorways for partnership-led sales approaches around open roaming, next-gen Wi-Fi, and policy advocacy initiatives.

Public Sector Engagement Recent MOUs and city-level partnerships (Newcastle Council, Tokyo Metropolitan Government) indicate strong public-sector interest in Wi-Fi interoperability and OpenRoaming. This suggests opportunities to position enterprise IoT, smart city, and regulatory-compliant connectivity solutions.

Certification & Compliance Launch of Operator-Managed Wi-Fi compliance certification signals demand for trusted, standardized deployments. Target operators and integrators needing certification services and interoperable testing to accelerate market entry.

Roaming & Mobility Holafly Plans and OpenRoaming initiatives underscore a focus on roaming experiences. This creates upsell potential for roaming optimization, identity management, and cross-border connectivity solutions for operators and MVNOs.

Platform Analytics Platform updates with analytics linking customer behavior to experience indicate a data-driven opportunity. Offer privacy-compliant analytics, CX optimization, and enterprise-grade telemetry to operators seeking measurable service improvements.