Wisconsin Department of Tourism

Travel ArrangementsUnited States11-50 Employees

The Wisconsin Department of Tourism operates Travel Wisconsin as the state’s official destination marketing organization, with a mandate to promote Wisconsin as a travel destination and to support tourism-driven economic activity. It is a U.S. state government agency under the Wisconsin Department of Tourism, and in 2025 it expanded its outreach by opening offices in Peoria, Illinois, extending its presence to 14 Midwestern markets. The organization targets both residents and visitors with programs and content that highlight notable Wisconsin experiences, including Wonders of Wisconsin, launched in 2023. Wisconsin tourism has demonstrated a substantial economic footprint, with 2021 data reporting about $20.9 billion in total economic impact. Its primary online resource for travel planning is travelwisconsin.com, which serves as a hub for destination information.

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