Alumni Engagement The Wisconsin Alumni Association has an active global alumni network and frequent events such as Luminary Awards and Legacy and Libations, creating an opportunity to offer an integrated alumni CRM, event management, and engagement analytics that link membership, giving, and campus partnerships.

Fundraising Modernization With a substantial fundraising operation and a history of merging with the UW Foundation, there is demand for donor management software, integrated gift processing, recurring giving, and data analytics that connect to campus systems via API integrations.

Cloud and IT The tech stack includes AWS and Google Workspace, indicating opportunities for cloud optimization, security hardening, data integration, and scalable hosting for donor data, events, and communications, including managed services and API driven connectivity.

Marketing Automation Active social channels and ongoing events suggest a need for marketing automation, email campaigns, content workflows, and analytics to measure donor engagement and campaign ROI across campus networks.

Partnerships and Sponsorships Collaborations with other universities and active leadership engagement point to opportunities for enterprise sponsorship programs, cross institutional campaigns, and scalable donor CRM solutions to support networks that span multiple institutions.