Strong Brand Recognition Wisconsin Harley-Davidson has received the prestigious Harley-Davidson Platinum Bar and Shield Award and is ranked second nationally, showcasing its reputable brand presence and customer loyalty.

Diverse Customer Engagement The company hosts numerous family-friendly and community events year-round, indicating opportunities to promote merchandise, accessories, and service packages during these gatherings.

Digital Presence With active engagement on platforms like Facebook, YouTube, Instagram, Twitter, and Pinterest, there are opportunities to leverage social media marketing and targeted campaigns to attract new customers.

Service Expansion The full-service departments for parts and servicing suggest potential for cross-selling maintenance plans, accessories, and apparel to existing motorcycle owners.

Growth Potential Operating within the small to mid-sized revenue range and competing with similar dealerships indicates room for expansion through targeted marketing, new product offerings, and community engagement initiatives.