Sustainability Focus The Wisconsin Restaurant Association (WRA) actively promotes health and safety practices for on-premises dining through the 'Ready to Serve Safely' campaign, aimed at increasing consumer confidence. This initiative aligns with current market trends emphasizing sustainable and safe dining experiences, presenting an opportunity for collaboration with eco-conscious food establishments.

Educational Programs WRA's Education Foundation offers valuable programs like ServSafe® food safety certification and ProStart® for high schools, attracting and educating future leaders in the foodservice industry. Leveraging these educational initiatives as selling points can open doors to partnering with schools, culinary training centers, and restaurants seeking skilled workforce development programs.

Industry Events The Midwest Foodservice Expo, organized by WRA, is a significant industry event showcasing exhibits, competitions, and business training opportunities. Engaging with this event can provide a platform to network with key players in the food, beverage, and hospitality sectors, potentially leading to collaborations and business partnerships.

Strategic Partnerships WRA's partnership with the National Restaurant Association on consumer ad campaigns reflects a willingness to collaborate on national-level initiatives. Sales development representatives can leverage this relationship to explore joint promotional activities with other industry organizations, expanding their reach and customer base.

High-Quality Training The WRA Education Foundation provides affordable and quality training and education for the industry, covering areas such as bartender certification and workforce development. Highlighting the expertise and credibility of these training programs can position WRA as a valuable resource for establishments looking to enhance their staff skills, presenting an opportunity for training-related sales engagements.