Established Event Hosting Wisconsin State Fair Park hosts a wide range of large-scale events throughout the year, including the annual Wisconsin State Fair, which attracts over a million guests, offering substantial opportunities for event-related services, sponsorships, and experiential marketing solutions.

Wide Audience Reach With a proven track record of consistently high attendance and recognition as one of the top fairs in North America, the company provides access to a broad and engaged demographic ideal for targeted advertising, promotions, and partnership opportunities.

Innovative Marketing Channels The fair’s active promotion across multiple platforms—highlighted by recent nominations and event launches—presents opportunities for digital advertising, ticketing integrations, and experiential campaigns to enhance sponsor visibility and customer engagement.

Diverse Venue Facilities With facilities like the Exposition Center, Youth Center, and Speedway, there is potential for collaborations in hospitality, indoor and outdoor event management, as well as technology services for large-scale event logistics and entertainment productions.

Growing Digital Presence The utilization of multiple modern tech tools and a focus on digital marketing creates opportunities for technology partners to support data analytics, audience targeting, and interactive engagement solutions to optimize event experiences and increase revenue streams.