Event Prominence As the largest event in Iowa attracting over a million visitors and recognized nationally as the second-best fair, the Iowa State Fair offers extensive opportunities for sponsorships, advertising, and experiential marketing partnerships to reach a diverse and engaged audience.

Diverse Revenue Streams With a revenue range of 50 to 100 million dollars and multiple awards, the Fair generates income from ticket sales, sponsorships, food, and entertainment, making it a lucrative partner for brands seeking integrated marketing solutions.

Engaged Audience The Fair’s international recognition and media coverage, coupled with its large attendance, provides brands with an opportunity to enhance brand awareness and engagement through targeted activations across its platforms and events.

Innovation & Collaboration Recent collaborations with graphic companies and launching innovative food contests demonstrate a commitment to enhancing visitor experience, which offers potential for technology providers, creative agencies, and experiential marketers to contribute to event enhancements.

Strategic Partnerships The Fair’s involvement in charitable events like the Governor's Charity Steer Show presents opportunities for partnership with companies focused on corporate social responsibility and community engagement initiatives.