Market Leadership Wise F&I has established itself as a trusted leader in automotive F&I solutions with a long-standing presence since 1989, serving a broad network of independent agents, dealers, and lenders. This extensive industry experience and customer focus position them well for expanding sales within the automotive finance sector.

Product Innovation Recent product launches such as TIREWise PLUS and updates to their risk review process demonstrate a commitment to innovation and tailored solutions, providing opportunities to upsell advanced F&I products and specialized coverage packages to existing and new customers.

Technological Engagement With a modern tech stack including Salesforce Marketing Cloud, JSON-LD, and SEO tools, Wise F&I leverages digital tools for marketing and customer engagement, creating potential sales channels through targeted digital campaigns and automation to reach a wider dealer and agent audience.

Growth and Expansion The recent hires of strategic leadership such as a Vice President of Strategic Partnerships and promotions within the team indicate a focus on strengthening relationships and expanding market reach, presenting opportunities to partner and collaborate on new product offerings or market segments.

Financial Stability With revenue estimated between $100 million and $250 million and a sizable employee base, Wise F&I demonstrates solid financial health and market presence, making it a reliable partner for future joint ventures, strategic alliances, and cross-selling initiatives to drive mutual growth.