Wish Farms Employee Directory
Food and Beverage ServicesFlorida, United States51-200 Employees
Wish Farms is a Plant City, Florida-based, fourth-generation family-owned company in the food and beverage services industry, operating as an international grower and year-round marketer of berries. It is a year-round supplier of strawberries, blueberries, blackberries, raspberries, and pineberries, offering both conventional and organic varieties. The company emphasizes consumer feedback through a Happiness Survey program and has developed a patented item-level traceability system. Wish Farms supports communities through its Family Foundation, focusing on three pillars: community, food insecurity, and youth education, including donations of fresh berries and education initiatives. In 2026, leadership transitions occurred with James Peterson named CEO and Gary Wishnatzki transitioning to chairman, and the company reports revenue in the range of $50 million to $100 million, with 51-200 employees.