Leadership transition There is a recent CEO transition with James Peterson taking over on June 1st, 2026 and Gary Wishnatzki moving to board chair. This presents an opening to engage on strategic partnerships, supply agreements, and leadership-aligned initiatives around growth and modernization.

Sustainability and community Wish Farms emphasizes a Family Foundation, community support, and environmental leadership, including an Agricultural-Environmental Leadership Award. Leverage these pillars to propose social impact collaborations, grants, or co-branded sustainability programs appealing to retailers and foodservice buyers focused on ESG criteria.

Traceability edge The company has patented item-level produce traceability. This capability can be marketed to retailers and grocers needing granular supply chain transparency, recall readiness, and trust signals for premium or organic lines.

Year‑round and berries As a year-round grower of strawberries, blueberries, blackberries, raspberries and pineberries, Wish Farms offers a diverse berry SKU mix with both conventional and organic varieties. This creates cross‑selling opportunities across multiple fruit categories and seasonal promotions for retailers and foodservice accounts.

Market positioning Revenue is in the mid‑eight figures range with a relatively lean employee base, suggesting agility for direct-to-store or DTC pilots, contracted grower partnerships, and regional expansion projects with major grocers or hospitality chains seeking reliable berry supply and strong category collaboration.