Leadership Transition Wish Farms is undergoing a leadership transition with James Peterson appointed as CEO and Gary Wishnatzki moving to board chair. This presents an opportunity to align with the new strategic direction, explore executive introductions, and offer collaborations that leverage the company’s refreshed growth plan.

Strategic Growth As a year‑round grower of strawberries, blueberries, blackberries, raspberries and pineberries with annual revenue in the multimillion range, Wish Farms seeks to strengthen grower partnerships and expand market share through innovative programs and direct consumer engagement that can be scaled with new distribution or technology partners.

Sustainability & Community Wish Farms prioritizes sustainability and social impact through its Feel Good & Make a Difference initiative and a patented item‑level traceability system. Sales opportunities exist in ESG‑mocused retailers, brand collaborations, and traceability technology providers seeking to expand into fresh produce.

Digital & Analytics With a tech stack including Power BI, AWS, Oracle ERP and iCIMS, Wish Farms demonstrates strong data and systems capability. This opens opportunities for supply chain optimization, demand forecasting services, ERP integrations, and analytics partnerships to drive efficiencies and soy new capabilities.

Market Positioning Wish Farms emphasizes direct consumer engagement, flavor and grower partnerships, and participation in industry events like Organic Produce Summit and Florida Strawberry Festival. Potential sales angles include co‑marketing programs, regional distribution expansion, and retailer collaborations to capitalize on growing organic and conventional fruit demand.