Leadership Transition Recent CEO transition to James Peterson with Gary Wishnatzki moving to board chairman signals potential openness to strategic partnerships and investor discussions. Engage to understand new leadership priorities, growth plans, and opportunities for collaboration across berries categories.

Digital Quality Partnership with Clarifresh to digitize and automate quality management highlights a commitment to data-driven quality controls. Pitch analytics, traceability tech, and supplier QA solutions that align with their digitization roadmap and reduce waste.

Sustainability & FS Growth Year-round berry grower with emphasis on Florida production and direct consumer engagement at major events indicates a focus on reliable supply, flavor quality, and category growth. Propose sustainability improvements, supply planning tools, and market expansion support for berries.

Industry Participation Active presence at Organic Produce Summit and Florida Strawberry Festival demonstrates marketing reach and customer-facing strategy. Offer CRM, event marketing, and B2B partnership platforms to amplify brand engagement and partner networks.

Scale & Opportunity Current revenue under $1M with peers in larger ranges suggests a growth-ready but lean operation. Introduce scalable solutions (procurement, ERP integration, BI dashboards) and advisory services to support scaling while maintaining quality and margins.