Harry Potter Collaboration Leverage Witor's recent collaboration with Warner Bros for a Harry Potter confectionery line and immersive gondola design at Milan Malpensa Terminal 1 to propose themed packaging, in-flight and travel retail promotions, and cross-sell opportunities with licensed IP marketing campaigns.

Travel Retail Focus Target travel retail and duty-free channels as a primary growth vector, building on the successful exclusive debut at Milan Malpensa and expanding into airports and border shops with premium chocolate assortments and giftable formats.

Premium Gift Range Position Witor's as a premium gifting chocolates supplier with a broad product lineup (pralines, tablets, spreads, eggs, bars, cookies) to create gift bundles for holidays, corporate gifts, and special occasions, complemented by aspirational packaging options.

Digital Engagement Utilize Witor's tech stack (WooCommerce, Webflow, Cloud hosting, Analytics tools) to run targeted e-commerce and cross-channel campaigns, offering sample packs, influencer partnerships, and loyalty programs to convert travellers and gift shoppers.

Growth via Partnerships Explore co-branding and exclusive product launches with retailers and entertainment IPs beyond Harry Potter (e.g., limited-edition lines, seasonal boxes) to broaden distribution, increase shelf impact, and drive higher average order value.