Wizaly

Technology, Information and InternetÎle-de-france, France11-50 Employees

Wizaly operates a platform for attribution that applies algorithmic methods to map how marketing activities influence outcomes across the entire marketing mix. The service provides a comprehensive, unbiased view of the contribution of each channel to all conversions, moving beyond fragmented insights. Its target customers are advertisers running multi-channel campaigns who need data-driven guidance to optimize performance and growth. 
Headquartered in Paris, in the Île‑de‑France region, the company is a smaller technology-focused firm within the information and internet sector. In 2019, Wizaly added a feature to export its attribution results into Google Ads and SA360, illustrating its capability to integrate with major advertising platforms.

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