Expanding Event Portfolio Wizard World is actively increasing its event calendar with a planned 17 conventions in 2018, including popular venues from previous years, presenting ongoing opportunities to partner and sponsor across a growing network of pop culture events.

Digital Content Strategy The company's initiatives such as Wizard magazine, WizPop news service, and content distribution efforts highlight a strong focus on digital engagement, creating avenues for digital advertising, content sponsorships, and interactive media collaborations.

Collaborations and Partnerships Strategic partnerships with Sony Pictures and Prince Marketing Group demonstrate Wizard World's openness to joint ventures and co-branded experiences, opening potential sales channels in licensing, product merchandising, and exclusive event activations.

Market Growth Opportunities With a diverse content offering ranging from cosplay and celebrity appearances to original programming, Wizard World is positioned to attract brands looking to reach niche pop culture audiences, making it a valuable platform for targeted marketing and sponsorship deals.

Innovative Engagement The launch of initiatives like Hall of Legends and curated e-commerce indicates a focus on building community and merchandise sales, providing sales opportunities in collectibles, exclusive merchandise, and experiential marketing for partners seeking high engagement with dedicated fanbases.