Expansion opportunities Wizer recently launched five new simulation templates in May 2026, signaling ongoing product expansion and a need to upsell customers to updated training modules and tailored phishing simulations.

SMB to enterprise With a customer base that includes MSPs, insurance companies, OEMs, and enterprises of all sizes, there is a clear cross-selling path from small to large organizations seeking scalable security awareness programs.

Defender program The Defender Program introduced in 2023 indicates a structured, year-round engagement model that can be leveraged to upsell premium training tracks, ongoing assessments, and broader security governance offerings.

Threat awareness cadence Wizer maintains weekly threat updates and 1.5-minute bite-sized videos, presenting recurring engagement opportunities to upsell for premium content, advanced simulations, and custom threat intelligence feeds.

Partnership potential Past collaborations (e.g., IronVest, 831(b) partners) show openness to channel and joint marketing; this can be exploited to co-sell with security vendors, MSPs, and policy/compliance partners to broaden addressable market.