WJTV 12

Broadcast Media Production and DistributionMississippi, United States51-200 Employees

WJTV 12 is a Jackson, Mississippi-based broadcast television station and a Nexstar Media Group property that has served the central Mississippi market since 1953, when it first went on air during the presidential inauguration of Dwight D. Eisenhower. The station operates across traditional local news, daytime and sports programming, and community-oriented initiatives, positioning itself as a multi-platform media provider that reaches viewers through television and online channels and offers marketing solutions via web, mobile, and text. Its audience includes local viewers seeking news, daytime entertainment, and sports coverage, as well as advertisers looking for multi-platform opportunities to reach the Jackson area, with notable programming spanning daytime soaps, talk and reality formats, and regional sports content. In addition to its core broadcasting, WJTV expanded its reach in 2013 with the launch of Mississippi's CW network, broadening both content offerings and advertising capabilities, while continuing community engagement through charitable drives and public service initiatives. Recent organizational changes and community-focused activities have included leadership updates and partnerships that support local events and accessibility efforts.

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