Expanding Leadership With recent appointments of a Director of Operations and a Director of Sales & Marketing, WM Coffman Resources demonstrates a focus on strengthening its management team which can lead to improved operational efficiency and targeted sales initiatives.

Growing Revenue The company's revenue range of 10 million to 25 million indicates a mid-sized operation with substantial market presence, suggesting potential for sales growth through expanded product offerings or strategic partnership opportunities.

Industry Niche Specializing in high-quality and custom staircase components within the wholesale building materials industry presents a niche market opportunity for targeted sales approaches aimed at contractors, builders, and architectural firms.

Technological Engagement Utilizing a tech stack that includes Backbone.js, Lodash, and social media platforms hints at a digitally engaged company open to innovative marketing strategies and online partnership models to reach new clients.

Market Positioning As a regional distributor with extensive customs and specials programs, WM Coffman Resources is well-positioned to tailor solutions for clients seeking bespoke building materials, which can be leveraged for personalized sales pitches and upselling opportunities.