Local Advertising Growth The magazine already commands a loyal Omaha advertiser base and long-standing partnerships. There is a clear opportunity to upsell bundled print and digital packages and to introduce longer-term campaigns at scalable price points, leveraging the existing pricing convenience.

Digital Upsell Potential With a tech stack that includes Wix eCommerce and Google Analytics Enhanced eCommerce, there is significant potential to offer digital ad placements and performance reporting to advertisers. Propose creating bundled print and digital sponsorships, site takeovers, and analytics-driven campaigns to demonstrate ROI.

Hyper Local Focus The audience focus on women aged 25-64+ in Omaha and surrounding areas is a strong differentiator for brand partners seeking local reach. Package this as tiered regional campaigns and event sponsorships to attract advertisers looking for direct community engagement.

Growth Engine Readiness As a lean organization with a multi-million revenue footprint and a relatively small team, there is an opportunity to scale sales capacity and develop more digital products. Hiring or partnering with digital sales specialists could accelerate advertiser onboarding and revenue diversification.

Leadership-Driven Relationships Ownership-led sales can enable highly personalized outreach and executive sponsorships. Position Janet Van deWalle as a unique selling point and explore high-touch sponsorship packages and referral programs with existing advertisers to expand wallet share.