WOO Sports

Computers and Electronics ManufacturingMassachusetts, United States11-50 Employees

WOO Sports operates in the computers and electronics manufacturing space, developing a wearable system that collects action-sports performance data such as airtime, jump height, g-forces, and slope conditions, then transmits it to mobile apps and the cloud. The company translates these metrics into a gamified online experience for participants, enabling features like leaderboards, competitions, and social engagement to situate action sports within a digital ecosystem. Its threefold value proposition targets consumers seeking an engaging, data-driven way to share and compare performance, media outlets and events seeking objective scoring enhancements, and brands aiming to deepen customer connections through data-informed storytelling and promotion.

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