Wood Wood

Retail Apparel and FashionHovedstaden, Denmark51-200 Employees

Wood Wood is a contemporary fashion and lifestyle brand founded in 2002 by Brian SS Jensen and Karl Oskar-Olsen in Copenhagen, Denmark. 

Best described as delivering contemporary, accessible streetwear, Wood Wood’s collections feature new takes on iconic silhouettes with a sports-fashion approach — staying true to the subcultural heritage of the brand. Wood Wood mixes high fashion, sports and streetwear tropes with elements of youth culture, art and music. 

Aiming to find the perfect balance between style and functionality, Wood Wood's collections serve as tailored and sophisticated offerings, all the while retaining a playful graphic nature that often revolves around juxtapositions and iconography. With a unique approach to fashion and the outspoken claim "Not To Be Trusted", Wood Wood has the proven ability to continuously evolve and surprise.

A global mindset has allowed the label to establish multiple partnerships over the years,  with each project encompassing live and digital experiences. Wood Wood has worked with brands such as Nike, Barbour, adidas and Eastpak, as well as creatives including Peter Sutherland, Elmgreen & Dragset and Fuzi UVTPK, totalling over 50 collaborations.

“Wood Wood is much more than a brand. It’s about style and attitude. We were raised with the desire to evolve constantly, and we’ll keep on taking the brand even further by combining elements of underground and high-end into our very own aesthetic”. — Karl-Oskar Olsen, Co-founder.

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