Insights

Brand Collaborations Wood Wood's active partnerships with global brands such as Nike, adidas, Disney, and Baserange highlight its openness to collaborative projects. This presents opportunities to offer joint ventures, co-branded collections, or exclusive product lines to further enhance its market presence and brand appeal.

Fashion Week Presence Participation in Copenhagen Fashion Week and recent runway showcases demonstrate the company's focus on high-visibility events. Business development efforts could prioritize sponsorships, special events, or merchandise collaborations aligned with these platforms to maximize brand engagement and consumer reach.

Product Expansion The launch of feminine collections and collaborations with artists and designers indicates a strategy of expanding product lines and targeting new customer segments. There is potential to develop tailored marketing campaigns or new product categories such as accessories or lifestyle goods to diversify revenue streams.

Digital Engagement Utilizing technologies like Google Analytics, Facebook Pixel, and Contentful, Wood Wood actively engages online audiences. Sales efforts could focus on enhancing e-commerce offerings, personalized digital marketing, and leveraging the brand’s digital platforms for targeted upselling or subscription services.

Growing Revenue With an estimated revenue of 50 to 100 million dollars and a lean staff size, Wood Wood is well-positioned for scaled sales initiatives. Opportunities exist for expanding distribution networks, wholesale partnerships, and international markets to support sustainable growth.

Wood Wood Tech Stack

Wood Wood uses 8 technology products and services including Facebook Pixel, Cloudflare CDN, Contentful, and more. Explore Wood Wood's tech stack below.

  • Facebook Pixel
    Analytics
  • Cloudflare CDN
    Content Delivery Network
  • Contentful
    Content Management System
  • FancyBox
    Javascript Libraries
  • Vercel
    Platform As A Service
  • Google Analytics
    Web Analytics
  • Microsoft ASP.NET
    Web Frameworks
  • Facebook
    Widgets

Media & News

Wood Wood's Email Address Formats

Wood Wood uses at least 1 format(s):
Wood Wood Email FormatsExamplePercentage
First@woodwood.comJohn@woodwood.com
39%
First.Last@woodwood.comJohn.Doe@woodwood.com
21%
FirstMiddleLast@woodwood.comJohnMichaelDoe@woodwood.com
1%
First@woodwood.comJohn@woodwood.com
39%

Frequently Asked Questions

Where is Wood Wood's headquarters located?

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Wood Wood's main headquarters is located at Larsbjørnsstræde, 3 Copenhagen, Capital Region 1454, DK. The company has employees across 6 continents, including EuropeAsiaNorth America.

What is Wood Wood's official website and social media links?

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Wood Wood's official website is woodwood.com and has social profiles on LinkedIn.

What is Wood Wood's NAICS code?

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Wood Wood's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Wood Wood have currently?

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As of October 2025, Wood Wood has approximately 121 employees across 6 continents, including EuropeAsiaNorth America. Key team members include Head Of Sales: D. J.Brand Director - Wood Wood: M. D.Creative Director: B. S. J.. Explore Wood Wood's employee directory with LeadIQ.

What industry does Wood Wood belong to?

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Wood Wood operates in the Retail Apparel and Fashion industry.

What technology does Wood Wood use?

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Wood Wood's tech stack includes Facebook PixelCloudflare CDNContentfulFancyBoxVercelGoogle AnalyticsMicrosoft ASP.NETFacebook.

What is Wood Wood's email format?

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Wood Wood's email format typically follows the pattern of First@woodwood.com. Find more Wood Wood email formats with LeadIQ.

When was Wood Wood founded?

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Wood Wood was founded in 2002.
Wood Wood

Wood Wood

Retail Apparel and FashionDenmark51-200 Employees

Wood Wood is a contemporary fashion and lifestyle brand founded in 2002 by Brian SS Jensen and Karl Oskar-Olsen in Copenhagen, Denmark. 

Best described as delivering contemporary, accessible streetwear, Wood Wood’s collections feature new takes on iconic silhouettes with a sports-fashion approach — staying true to the subcultural heritage of the brand. Wood Wood mixes high fashion, sports and streetwear tropes with elements of youth culture, art and music. 

Aiming to find the perfect balance between style and functionality, Wood Wood's collections serve as tailored and sophisticated offerings, all the while retaining a playful graphic nature that often revolves around juxtapositions and iconography. With a unique approach to fashion and the outspoken claim "Not To Be Trusted", Wood Wood has the proven ability to continuously evolve and surprise.

A global mindset has allowed the label to establish multiple partnerships over the years,  with each project encompassing live and digital experiences. Wood Wood has worked with brands such as Nike, Barbour, adidas and Eastpak, as well as creatives including Peter Sutherland, Elmgreen & Dragset and Fuzi UVTPK, totalling over 50 collaborations.

“Wood Wood is much more than a brand. It’s about style and attitude. We were raised with the desire to evolve constantly, and we’ll keep on taking the brand even further by combining elements of underground and high-end into our very own aesthetic”. — Karl-Oskar Olsen, Co-founder.

Section iconCompany Overview

Headquarters
Larsbjørnsstræde, 3 Copenhagen, Capital Region 1454, DK
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2002
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Wood Wood's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Wood Wood's revenue is estimated to be in the range of $50M$100M

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