Insights

Brand Partnerships Wood Wood has a proven track record of collaborations with global brands and creatives (Nike, Barbour, adidas, Eastpak, Disney, Peter Sutherland, Elmgreen & Dragset, Fuzi UVTPK) across live and digital experiences, signaling openness to co-branded campaigns and limited-edition drops that can drive cross-category sales and new customer acquisition.

Market Niche As a Copenhagen-born contemporary streetwear label with a blend of high fashion, sports, and subcultural elements, Wood Wood appeals to fashion-forward consumers who value originality and cross-genre styling, presenting opportunities for premium retail partnerships, capsule collections, and exclusive items in selective markets.

Global Footprint With a global mindset evidenced by multiple collaborations and a strong online presence, Wood Wood can scale via international retailers and e-commerce channels, expanding into markets seeking designer streetwear with a contemporary edge and international brand cachet.

Content and Tech The brand leverages a modern tech stack (Contentful, Hotjar, Microsoft 365, Zendesk, Heap) and rich media through Vimeo, enabling data-driven merchandising, personalized experiences, and efficient pilot programs for new product drops and digital campaigns that can be monetized via partner platforms.

Financial Momentum Revenue reported in the range of $50M-$100M combined with a mid-size employee base suggests capacity for co-development deals, exclusive drops, and wholesale expansions with moderate risk, while maintaining agility to trial new distribution partnerships and store concepts.

Similar companies to Wood Wood

Wood Wood Tech Stack

Wood Wood uses 8 technology products and services including Hotjar, Microsoft Clarity, Contentful, and more. Explore Wood Wood's tech stack below.

Media & News

Wood Wood's Email Address Formats

Wood Wood uses at least 3 email formats:
Wood Wood Email FormatsExamplePercentage
First@woodwood.comJohn@woodwood.com
66%
First.Last@woodwood.comJohn.Doe@woodwood.com
33%
FirstMiddleLast@woodwood.comJohnMichaelDoe@woodwood.com
1%

Frequently Asked Questions

What is Wood Wood's official website and social media links?

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Wood Wood's official website is woodwood.com and has social profiles on LinkedIn.

How much revenue does Wood Wood generate?

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As of October 2026, Wood Wood's annual revenue is estimated to be $50M - $100M.

What is Wood Wood's NAICS code?

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Wood Wood's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Wood Wood have currently?

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As of October 2026, Wood Wood has approximately 123 employees across 6 continents, including Europe, Asia and North America. Key team members include Head Of Design: G. W., Head Of Marketing: A. T. H. and Head Of Womens Design: L. B. N. Explore Wood Wood's employee directory with LeadIQ.

What industry does Wood Wood belong to?

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Wood Wood operates in the Retail Apparel and Fashion industry.

What technology does Wood Wood use?

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Wood Wood's tech stack includes Hotjar, Microsoft Clarity, Contentful, Zendesk, Microsoft 365, Heap, PayPal and Vimeo.

What is Wood Wood's email format?

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Wood Wood's email format typically follows the pattern of First@woodwood.com. Find more Wood Wood email formats with LeadIQ.

When was Wood Wood founded?

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Wood Wood was founded in 2002.
Wood Wood logo

Wood Wood

Retail Apparel and FashionHovedstaden, Denmark51-200 Employees

Wood Wood is a contemporary fashion and lifestyle brand founded in 2002 by Brian SS Jensen and Karl Oskar-Olsen in Copenhagen, Denmark. Based in Copenhagen, Hovedstaden, it operates within the retail apparel and fashion sector. Its collections blend high fashion, sports, and streetwear with influences from youth culture, art, and music to balance style with practicality. The brand pursues a global outlook and has established collaborations with Nike, Barbour, adidas, and Eastpak, as well as a range of creatives, totaling more than 50 projects. These partnerships often extend beyond product to live and digital experiences. In December 2023, Wood Wood presented its Autumn/Winter 2024 collection at Copenhagen Fashion Week.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2002
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    Wood Wood's revenue is estimated to be in the range of $50M - $100M

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