Insights

Brand Innovation and Collaborations Wood Wood's active engagement in collaborations with major brands like Nike, adidas, Disney, and Baserange highlights its appeal to a diverse, fashion-forward consumer base. Opportunities exist to partner with retailers and brands seeking innovative crossover collections that blend streetwear, high fashion, and pop culture.

Expanding Product Lines Recent launches of feminine collections and seasonal collaborations demonstrate the brand’s willingness to diversify its offerings. Exploring new categories such as accessories, footwear, or limited-edition capsules can attract different customer segments and boost sales.

Fashion Event Presence Participation in high-profile events like Copenhagen Fashion Week positions Wood Wood as a trend-setting brand. Leveraging this visibility through tailored B2B partnerships, licensing, or wholesale channels could expand its presence within specialized retail environments globally.

Digital and Content Strategy With an active online presence and use of analytics tools like Google Analytics and Contentful, Wood Wood emphasizes digital marketing. Tapping into its digital assets by offering branded content, virtual pop-ups, or exclusive online drops can drive direct-to-consumer sales and increase brand loyalty.

Target Demographic & Market Trends The brand’s focus on contemporary streetwear with subcultural influences appeals to a youthful, fashion-conscious demographic. Exploring collaborations with youth culture influencers, artists, and music labels can enhance brand engagement and open new sales channels within emerging markets.

Wood Wood Tech Stack

Wood Wood uses 8 technology products and services including Facebook Pixel, Cloudflare CDN, Contentful, and more. Explore Wood Wood's tech stack below.

  • Facebook Pixel
    Analytics
  • Cloudflare CDN
    Content Delivery Network
  • Contentful
    Content Management System
  • FancyBox
    Javascript Libraries
  • Vercel
    Platform As A Service
  • Google Analytics
    Web Analytics
  • Microsoft ASP.NET
    Web Frameworks
  • Facebook
    Widgets

Media & News

Wood Wood's Email Address Formats

Wood Wood uses at least 1 format(s):
Wood Wood Email FormatsExamplePercentage
First@woodwood.comJohn@woodwood.com
39%
First.Last@woodwood.comJohn.Doe@woodwood.com
21%
FirstMiddleLast@woodwood.comJohnMichaelDoe@woodwood.com
1%
First@woodwood.comJohn@woodwood.com
39%

Frequently Asked Questions

What is Wood Wood's official website and social media links?

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Wood Wood's official website is woodwood.com and has social profiles on LinkedIn.

What is Wood Wood's NAICS code?

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Wood Wood's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Wood Wood have currently?

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As of January 2026, Wood Wood has approximately 121 employees across 6 continents, including EuropeAsiaNorth America. Key team members include Brand Director - Wood Wood: M. D.Creative Director: B. S. J.Nordic Sales Manager: H. H.. Explore Wood Wood's employee directory with LeadIQ.

What industry does Wood Wood belong to?

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Wood Wood operates in the Retail Apparel and Fashion industry.

What technology does Wood Wood use?

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Wood Wood's tech stack includes Facebook PixelCloudflare CDNContentfulFancyBoxVercelGoogle AnalyticsMicrosoft ASP.NETFacebook.

What is Wood Wood's email format?

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Wood Wood's email format typically follows the pattern of First@woodwood.com. Find more Wood Wood email formats with LeadIQ.

When was Wood Wood founded?

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Wood Wood was founded in 2002.

Wood Wood

Retail Apparel and FashionHovedstaden, Denmark51-200 Employees

Wood Wood is a contemporary fashion and lifestyle brand founded in 2002 by Brian SS Jensen and Karl Oskar-Olsen in Copenhagen, Denmark. 

Best described as delivering contemporary, accessible streetwear, Wood Wood’s collections feature new takes on iconic silhouettes with a sports-fashion approach — staying true to the subcultural heritage of the brand. Wood Wood mixes high fashion, sports and streetwear tropes with elements of youth culture, art and music. 

Aiming to find the perfect balance between style and functionality, Wood Wood's collections serve as tailored and sophisticated offerings, all the while retaining a playful graphic nature that often revolves around juxtapositions and iconography. With a unique approach to fashion and the outspoken claim "Not To Be Trusted", Wood Wood has the proven ability to continuously evolve and surprise.

A global mindset has allowed the label to establish multiple partnerships over the years,  with each project encompassing live and digital experiences. Wood Wood has worked with brands such as Nike, Barbour, adidas and Eastpak, as well as creatives including Peter Sutherland, Elmgreen & Dragset and Fuzi UVTPK, totalling over 50 collaborations.

“Wood Wood is much more than a brand. It’s about style and attitude. We were raised with the desire to evolve constantly, and we’ll keep on taking the brand even further by combining elements of underground and high-end into our very own aesthetic”. — Karl-Oskar Olsen, Co-founder.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2002
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Wood Wood's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Wood Wood's revenue is estimated to be in the range of $50M$100M

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