Insights

Growing Market Presence WoodWick Candle operates within the premium home fragrance segment, partnering primarily with small and independent retailers, which suggests opportunities for expanding distribution channels and increasing retail partnerships to boost market reach.

Strong Brand Differentiation As the world's leading wooden wick candle brand known for its distinctive crackling feature, WoodWick has a unique value proposition that can be leveraged to attract new retail accounts seeking premium, innovative scent products.

Revenue Growth Potential With an annual revenue estimated between $10 million and $25 million, there is significant scope for sales growth through new retail collaborations, especially by targeting larger boutiques or specialty gift stores aligned with the premium lifestyle.

Market Trends Alignment The company's focus on home fragrance products aligns with current market trends emphasizing wellness, ambiance, and home decor, offering opportunities to develop complementary product lines or premium packaging to increase average order value.

Competitive Edge WoodWick’s niche as a high-quality, crackling candle brand positions it well against larger competitors like Bath & Body Works, providing avenues for sales pitches centered around premium positioning and artisanal appeal to upscale retailers.

Similar companies to WoodWick Candle

WoodWick Candle Tech Stack

Media & News

WoodWick Candle's Email Address Formats

WoodWick Candle uses at least 1 format(s):
WoodWick Candle Email FormatsExamplePercentage
First.Last@woodwickwholesale.comJohn.Doe@woodwickwholesale.com
50%
First.Last@woodwickwholesale.comJohn.Doe@woodwickwholesale.com
50%

Frequently Asked Questions

What is WoodWick Candle's official website and social media links?

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WoodWick Candle's official website is woodwickwholesale.com and has social profiles on LinkedIn.

What is WoodWick Candle's NAICS code?

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WoodWick Candle's NAICS code is 42 - Wholesale Trade.

How many employees does WoodWick Candle have currently?

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As of December 2025, WoodWick Candle has approximately 51 employees across 2 continents, including North AmericaEurope. Key team members include Production Team Leader: A. W.Operations Leader Of The Home Fragrance Division: T. G.Shipping And Receiving Specialist: S. B.. Explore WoodWick Candle's employee directory with LeadIQ.

What industry does WoodWick Candle belong to?

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WoodWick Candle operates in the Wholesale industry.

What is WoodWick Candle's email format?

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WoodWick Candle's email format typically follows the pattern of First.Last@woodwickwholesale.com. Find more WoodWick Candle email formats with LeadIQ.

When was WoodWick Candle founded?

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WoodWick Candle was founded in 1990.

WoodWick Candle

WholesaleVirginia, United States51-200 Employees

WoodWick® Candle is the World's #1 Wooden Wick Candle that Crackles as it Burns. Most importantly, we got there partnering with small, independent retailers.

Founded in 1990 in Lynchburg, VA, Virginia Gift Brands occupies a manufacturing facility not far from the original garage in which it started. A leading developer, manufacturer, and marketer of premium quality brands, we are committed to enriching the lives of your customers with superior quality home fragrance products.

It can be challenging to be a premium gift retailer in today’s world, so we’ve created this little booklet to share a few simple tips, tricks, & best practices to help maximize your home fragrance sales! We firmly believe there should always be a place for the friendly, neighborhood shop where customers are friends, staff are family, and business is more than just the bottom line.

Section iconCompany Overview

NAICS Code
42 - Wholesale Trade
Founded
1990
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M$25M

    WoodWick Candle's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    WoodWick Candle's revenue is estimated to be in the range of $10M$25M

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