Insights

College Footprint Woolly Threads has rapidly expanded to over 170 college campuses, indicating a ready-made distribution network and strong affinity marketing potential among college students for collegiate-inspired apparel.

Direct Campus Selling Initial go-to-market focused on LSU sororities with in-person chapter meetings, suggesting opportunities for partnerships with Greek life organizations, campus clubs, and on-site trunk shows to drive rapid sales.

Domestic Craft Product positioning around made-in-America construction and vintage comfort can be leveraged to target U.S. retailers and e-commerce buyers prioritizing domestic sourcing and quality storytelling.

Moderate Scale Annual revenue in the low-to-mid nine figures category with a lean employee base (11-50) presents a scalable sales opportunity for partners seeking nimble, boutique suppliers with strong margins and collaboration potential.

Tech & Payments Existing tech stack includes Shopify and common payment channels (Apple Pay, PayPal, Venmo), enabling straightforward integration for retailers and distributors seeking reliable e-commerce and B2B fulfillment.

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Woolly Threads Tech Stack

Woolly Threads uses 8 technology products and services including AdRoll, Cloudflare, Shopify, and more. Explore Woolly Threads's tech stack below.

Woolly Threads's Email Address Formats

Woolly Threads uses at least 1 email format:
Woolly Threads Email FormatsExamplePercentage
First@woollythreads.comJohn@woollythreads.com
100%

Frequently Asked Questions

What is Woolly Threads's official website and social media links?

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Woolly Threads's official website is woollythreads.com and has social profiles on LinkedIn.

How much revenue does Woolly Threads generate?

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As of July 2026, Woolly Threads's annual revenue is estimated to be $1M - $10M.

What is Woolly Threads's NAICS code?

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Woolly Threads's NAICS code is 315 - Apparel Manufacturing.

How many employees does Woolly Threads have currently?

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As of July 2026, Woolly Threads has approximately 11 employees across 2 continents, including North America and Asia. Key team members include Co-Founder And Chief Executive Officer: M. D. Explore Woolly Threads's employee directory with LeadIQ.

What industry does Woolly Threads belong to?

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Woolly Threads operates in the Apparel & Fashion industry.

What technology does Woolly Threads use?

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Woolly Threads's tech stack includes AdRoll, Cloudflare, Shopify, Microsoft 365, Modernizr, Apple Pay, PayPal and Venmo.

What is Woolly Threads's email format?

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Woolly Threads's email format typically follows the pattern of First@woollythreads.com. Find more Woolly Threads email formats with LeadIQ.

When was Woolly Threads founded?

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Woolly Threads was founded in 2014.
Woolly Threads logo

Woolly Threads

Apparel & FashionLouisiana, United States11-50 Employees

Woolly Threads is a Baton Rouge, Louisiana-based apparel company that designs and sells a distinctive pullover known as the Woolly, featuring a reverse-loop material and a focus on comfort and casual style. The product is positioned for everyday wear and activities such as football tailgates, weekend getaways, or post-workout comfort, aiming to offer made-in-America construction and vintage-inspired appeal. The company markets its items directly to college students and campus communities, expanding access to its products across numerous campuses and pursuing collegiate licensing to reach additional customers. Founded by Mason Dupré and Natalie John, Woolly Threads began with in-person outreach at LSU sorority meetings and quickly outgrew its initial facilities, establishing a broader presence in Baton Rouge and beyond. The business operates within the retail apparel and fashion sector and emphasizes a physical showroom alongside its online presence. The latest developments include growth in office space and headquarters relocation to Baton Rouge, reflecting ongoing expansion of its operations.

Section iconCompany Overview

NAICS Code
315 - Apparel Manufacturing
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Woolly Threads's revenue is estimated to be in the range of $1M - $10M

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