Expanding Retail Presence With over 5350 retail locations operating in various formats including full-service cafés and kiosks, Woops! Macarons & Gifts presents significant opportunities to partner with internal store networks, supply chain collaborations, or exclusive product placements to enhance visibility and sales across diverse retail channels.

Strong Market Position As the largest French macaron brand in the US by volume at retail, Woops! has established a dominant foothold in the premium confectionery market, providing a platform for introducing new product lines, gifting solutions, or cross-promotional campaigns aimed at capturing a larger share of the gift and indulgence market segments.

Digital Growth Potential With a robust online platform supporting both consumer and business sales, there are opportunities to expand digital marketing partnerships, improve e-commerce offerings, and leverage data-driven marketing tools like ActiveCampaign to increase online sales, customer engagement, and repeat purchasing.

Event & Corporate Gifting Given Woops!’ focus on gifting for all occasions and its large retail footprint, targeted sales efforts towards corporate clients and event planners could significantly grow bulk orders, corporate gifting contracts, and customized product solutions for celebrations, conferences, and seasonal campaigns.

Market Expansion Opportunities Recent store openings, such as the South Shore Plaza location, indicate ongoing growth and regional expansion, signaling potential sales opportunities in new geographic markets through franchise partnerships, licensing deals, or localized marketing initiatives aimed at capturing local consumer interest.