Longstanding storytelling Leverage Working Pictures' 25+ years of experience and leadership by Marty Bohunicky to position them as a trusted creative partner for brands seeking high-quality video and narrative-driven campaigns across national and international markets.

Boutique scale With a small team and intimate project approach, target mid-market clients that value personalized service, rapid turnaround, and hands-on collaboration without the overhead of larger, bigger-budget production houses.

Tech-enabled production Highlight their diverse tech stack (AWS, Google Cloud, WordPress, Vimeo, WP Engine, analytics tools) to offer end-to-end digital production solutions, including hosting, delivery, SEO optimization, and performance analytics for video campaigns.

Iterative growth Capitalize on proven leadership and a track record of award-winning work to upsell additional services such as concept development, post-production, motion graphics, and multi-format content for campaigns across multiple channels.

Regional credibility Position Troy, New York studio as a regional hub for national/international brands looking for high-touch production with a localized operations footprint and potential collaboration with agencies seeking a reliable partner in the Northeast.