Acquisition by Ideagen PLC Workrite Fire was acquired by Ideagen PLC for $8.24M in 2020, indicating potential collaboration opportunities through Ideagen's software offerings for enhanced business solutions.
Product Expansion Expanding product lines like the Workrite FR Tactical Pant and Dickies FR denim line showcase innovation and customer-centric approach, presenting cross-selling opportunities within the firefighting community.
Technology Integration Utilizing a robust tech stack including Salesforce Marketing Cloud and Google Tag Manager demonstrates a focus on digital marketing, opening doors for tech integration solutions to streamline operations and optimize marketing campaigns.
Competitive Positioning Competition with companies like Fire-Dex and Lion in the firefighting apparel industry suggests potential market share gains or strategic partnerships through differentiation in product quality, design, and service offerings.
Financial Health While specific funding details are not disclosed, Workrite Fire's acquisitions and product launches hint at sound financial backing, indicating potential opportunities for large order placements or investments in marketing initiatives.
Workrite Fire uses 8 technology products and services including Cloudflare CDN, Cart Functionality, Salesforce Marketing Cloud Account Engagement, and more. Explore Workrite Fire's tech stack below.
| Workrite Fire Email Formats | Percentage |
| FLast@workrite.com | 92% |
| First.Last@workrite.com | 5% |
| Last@workrite.com | 3% |
Retail Apparel and FashionTennessee, United States51-200 Employees
For firefighters, every degree of difference matters: whether it’s on a call, in the hall, or out in the community. So, at Workrite Fire Service, we do everything in our power to outfit you with the best of FR station wear—but we also bring you education, innovation, training, advocacy, and design that understands your job and adapts to it, and service that is unparalleled in this industry—or any industry.
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