Dedicated team WorkSquared provides a full, in-house service team for each project (account manager, interior designer, project coordinator, installation team), which suggests upsell opportunities for end-to-end office refresh cycles and recurring project partnerships.

Healthcare focus They are the only statewide healthcare dealership in Michigan, with a specialized industry team, indicating strong potential to target healthcare providers, clinics, and hospital systems seeking compliant, streamlined furniture solutions.

High satisfaction A 99.8% referral and a Herman Miller Customer Satisfaction Award for four of the last five years signals strong customer loyalty and potential for case studies, referrals, and premium negotiation leverage with new prospects.

Local footprint Six showrooms across Michigan and statewide service imply capability for regional deployments, quicker lead times, and opportunities to run showroom-based campaigns or local events to drive new contracts.

End-to-end control All services from design to installation are handled in-house, reducing procurement friction and enabling faster procurement cycles, which can be positioned to enterprises seeking streamlined, risk-managed office refreshes.