Global Digital Expansion World Rugby's recent launch of RugbyPass TV and the appointment of Ocean Outdoor UK as a media partner for the Women's Rugby World Cup 2025 indicate a strong focus on expanding digital content and experiential advertising channels to enhance fan engagement and monetization opportunities.
Event Sponsorship Opportunities Participation in major events like Rugby World Cup 2025 presents prime opportunities for partnership, sponsorship, and targeted advertising programs, especially given their recent collaborations with premium digital outdoor advertising firms.
Market Growth Potential Operating within the spectator sports industry with a focus on rugby union, World Rugby's strategic investments and global development initiatives position it for future growth, especially as rugby's popularity increases worldwide.
Digital Engagement Strategies The active implementation of analytics tools such as Google Analytics and Google Tag Manager suggests openness to data-driven marketing efforts, creating avenues for tailored advertising solutions and audience targeting services.
Infrastructure & Collaboration With a substantial workforce of up to 1,000 employees and partnerships with advertising and media companies, there are significant opportunities to introduce advanced technology solutions, sponsorship packages, and customized media activations for global brand visibility.
World Rugby uses 8 technology products and services including Comscore, jQuery, Clipboard.js, and more. Explore World Rugby's tech stack below.
| World Rugby Email Formats | Percentage |
| First.Last@worldrugby.org | 97% |
| Last@worldrugby.org | 2% |
| First.Middle@worldrugby.org | 1% |
Spectator SportsLeinster, Ireland501-1000 Employees
World Rugby is the world governing and law making body for the game of rugby union. World Rugby has several main functions including: Governance of the Laws and Regulations and their enforcement Tournament owners and managers Global game development through member unions funding via grants and strategic investment programmes, and delivery of education and development programmes Game promotion
Funding & FinancialsWorld Rugby's revenue is estimated to be in the range of $10M$25M
Funding & FinancialsWorld Rugby's revenue is estimated to be in the range of $10M$25M
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