Digital Advertising Expansion World Rugby’s recent appointment of Ocean Outdoor UK as their DOOH media partner for the Women's Rugby World Cup 2025 highlights a focus on innovative advertising strategies and experiential activations. This indicates potential opportunities for digital marketing and out-of-home advertising providers to collaborate on large-scale sporting events.
Media and Content Innovation The launch of RugbyPass TV ahead of the 2023 Rugby World Cup demonstrates World Rugby’s commitment to transforming fan engagement through digital streaming platforms. Companies offering content delivery, OTT solutions, or fan engagement technologies could find strategic partnership opportunities here.
Event Sponsorship Opportunities Participation in high-profile events like Rugby World Cup 2025 provides avenues for sponsors seeking brand visibility in global sporting tournaments, especially in the sports entertainment, digital activation, and experiential marketing sectors.
Strategic Development Funding World Rugby’s role in global game development and funding through grants and strategic investments opens prospect channels for organizations providing development tools, coaching technology, or strategic consultancy services aimed at enhancing sports infrastructure and program growth.
Global Market Presence Operating at the international level with an emphasis on promoting rugby worldwide offers sales prospects for companies in technology, media, and event management sectors looking to expand into global sports markets with tailored solutions and regional partnerships.