Youth Engagement Scottish Rugby's focus on community rugby and youth signals strong opportunities for youth CRM, automation, and content programs. We can help with targeted marketing campaigns, video content production, and data privacy compliant tracking to grow participation and affinity. Suggest a discovery call to map the youth funnel and align with existing campaigns.

Analytics Expansion The organization already uses Power BI and AWS, providing a foundation for unified analytics across performance, operations, attendance and sponsorship. We can accelerate data integration, build executive dashboards, and establish governance to drive sponsorship ROI and club performance insights. Propose a data maturity assessment and pilot dashboards.

Stadium Events Tech With Murrayfield as a hub and events like the Community Game Conference, there is appetite for stadium tech, attendee engagement, streaming, ticketing, and on site digital experiences. We can offer event management, streaming partnerships, geolocation maps, and sponsorship activations that enhance the spectator journey. Recommend introductions to events and venue teams.

Women Pathways Talent Recent leadership in women's pathways indicates a strategic focus on female rugby development. Opportunities exist for athlete management, performance analytics, video analysis, and conditioning platforms to support coaching and talent identification. Propose pilots with coaching and sports science software, plus content production for promotion.

Sponsorship Finance Revenue is mid-market scale and the federation uses IRIS with leadership changes and growing partnerships. This creates a chance to offer sponsorship lifecycle management, sponsor and donor CRM, contract and asset management, and digital content campaign support. Suggest coordinating with finance and partnerships teams for a pilot of sponsorship analytics.