Award Momentum WOW MKTG recently earned multiple Telly Awards including two People's Telly Awards in 2024, signaling strong creative performance and proven track record to win recognition from both judges and the public. This can be leveraged to open conversations with brands seeking award-winning campaigns and measurable impact.

Ownership & Leadership As a minority-owned, full-service agency with a leadership update in 2022 (COO Betsy Henao) and an established history since 2005, WOW MKTG presents a stable leadership narrative and a growth-capable culture that can appeal to enterprise clients prioritizing diverse suppliers and strong governance.

Scale & Capacity With a mid-market headcount (51-200 employees) and a revenue range of 50M–100M, WOW MKTG sits in a size tier attractive to mid-to-large CPG and consumer brands seeking integrated, in-house style services without engaging at the largest agency scale. This indicates potential for scalable campaigns across multiple channels.

Tech & Capabilities The agency’s tech stack spans major platforms and analytics tools (Facebook Pixel, Google, Adobe, TikTok, reCAPTCHA, TweenMax), suggesting strong capabilities for performance marketing, tracking, and creative animation. This positions WOW MKTG as a capable partner for digital transformation and data-driven campaigns.

Growth Signals Central Florida/ Coral Gables presence combined with diversified in-house services implies ongoing expansion opportunities in regional markets and cross-sell potential to existing clients in the pet, consumer goods, and lifestyle sectors represented by similar peers. Focus on expanding client footprint beyond current verticals could unlock incremental revenue.