Established Reputation WPS, a family business founded in 1948, has built a strong reputation in publishing psychological and educational assessments trusted by practitioners. Leveraging this established name can open doors to sales opportunities by highlighting the brand's credibility and track record.

Agile and Innovative As an independent test publisher, WPS prides itself on responding swiftly to the changing needs of the assessment community. This agility and commitment to innovation can be leveraged to tailor solutions to specific client requirements, presenting unique sales propositions that address evolving market demands.

Industry Collaboration WPS's collaborative approach in fostering relationships and driving innovations within the field of psychological and educational assessments presents potential sales avenues through partnerships with other players in the industry. Leveraging these collaborations can lead to mutually beneficial sales opportunities and expanded market reach.

Technology Integration With a tech stack including tools like Avalara, Bing Ads, and Cloudflare Bot Management, WPS demonstrates a commitment to leveraging technology for efficiency and effectiveness. Highlighting the company's tech integration in sales pitches can appeal to tech-savvy clients and showcase WPS as a forward-thinking partner.

Competitive Landscape Understanding WPS's competitors like Hogan Assessments, Riverside Insights, and Wonderlic in the psychological assessment industry provides insights to position the company uniquely in the market. By highlighting WPS's strengths over competitors, sales professionals can differentiate offerings and win over potential clients seeking distinctive solutions.