Strong Industry Presence Hogan Assessments is a recognized leader in personality assessments, trusted by over 75% of the Fortune 500. This extensive client base indicates opportunities for expanding partnerships with large, global organizations aiming to enhance talent acquisition, leadership development, and diversity initiatives.

Innovative Leadership With recent leadership changes including a new CEO appointed in January 2026, Hogan is positioning itself for further growth and innovation. This transition presents opportunities to tailor sales pitches around new strategic directions and expanded service offerings.

Expanding International Reach The launch of GET Compass Latam and participation in international conferences like ICF Converge suggest Hogan’s focus on expanding into new markets. Targeted outreach to Latin American and global organizations could unlock new revenue streams.

Recognition and Credibility Being named a Top 20 Assessment and Evaluation Company by Training Industry enhances Hogan’s credibility. Tapping into organizations that value industry awards and proven reliability can open doors to premium clients seeking trusted assessment solutions.

High Revenue Potential With annual revenues estimated between $250 million and $500 million and a robust client base, Hogan presents significant upsell and cross-sell opportunities within its existing Fortune 500 clientele, especially around leadership development and talent management products.