Local Reach WQOW-News 18 is a regional ABC-affiliated station serving Eau Claire, Wisconsin with additional sub-channels (CW and ThisTV) and a history of local programming, presenting a strong local advertising footprint and targeted community engagement opportunities.

Advertising Tech The station’s digital ad tech stack includes Criteo, Google AdSense, Snowplow, New Relic, Piwik PRO Core, and WordPress, highlighting prime opportunities for data-driven ad sales, retargeting campaigns, and enhanced analytics for advertisers.

Revenue levers With reported revenue in the $10M–$25M range and a lean employee base, there is potential to upsell multi-platform packages (TV + digital) and expand sponsorships with local brands, leveraging cross-channel exposure across primary and sub-channels.

Recent growth Recent hires and partnerships indicate ongoing growth and market activity, suggesting opportunities to pitch expanded content sponsorships, branded segments, and community-focused campaigns aligned with local events and initiatives.

Strategic partnerships Collaborations like the Miller High Life tie-in show openness to co-branded campaigns and experiential marketing, signaling opportunities to propose regional promotions, local sponsorships, and content integrations with consumer brands.