Regional expansion WRH is expanding from Roswell into Carlsbad, New Mexico, and serves New Mexico, West Texas, and Arizona. This growth trajectory signals upsell opportunities for additional fishing and rental tools, on-site services, and yard support as new locations come online.

Integrated service model Operations span Field, Yard, and Office with Fishing, Production, and Sales services, plus trucking, fabrication, and tool maintenance. Cross-selling potential exists across tool rental, maintenance, fabrication, and transport services to increase contract coverage across customers’ needs.

Mid-market focus With 11–50 employees and revenue in the 10–25 million range, WRH sits in a mid-market niche where personalized service and bundled offerings can win larger, longer-term contracts from bigger rental peers, especially by combining field services with logistics and maintenance.

Commodity and tools portfolio Strong emphasis on fishing tools, production services, foam air units, reverse units, and re-entries, along with maintenance and fabrication capabilities. Opportunities exist to expand fleet add-ons, innovative fishing solutions, and high-demand BOP maintenance packages to operators risk-managed by WRH.

Technology and safety leverage Currently using Microsoft 365, SharePoint, Google Cloud, Sentry, and Wix platforms. Use these assets to deliver digital tool catalogs, maintenance tracking, safety compliance packages, and remote sales enablement to streamline procurement for operators and contractors.