Large dealer network Leverage the extensive Southeast dealer network of over 330 locations, many independently owned, to cross-sell furniture and home decor services, and cultivate localized promotions that align with each dealer’s community engagement.

Community engagement Emphasize community presence and long-standing customer relationships to upsell premium furnishings, services, and financing options, highlighting a century-long legacy to build trust with prospective buyers.

Digital marketing Utilize existing tech stack including Optimizely, The Trade Desk, Klaviyo, and Azure to run targeted campaigns, personalized email nurturing, and retargeting for customers across the Southeast to drive showroom visits and online orders.

Financial scale Position growth opportunities around the company’s substantial revenue footprint and potential financing partnerships, offering trade credit optimization, leasing programs, and bundle deals to boost average order value.

Store consolidation signals Monitor the 2024 store and office closures as potential windows for channel shifts, warehouse optimization, and partnerships with remaining dealers to consolidate inventory, reduce costs, and capture distressed-but-valueful opportunities.