Community Presence WSS's strong community engagement, especially within Latino markets, presents an opportunity to develop targeted marketing campaigns and localized promotions that resonate with these communities, potentially increasing customer loyalty and sales.

Product Diversification With a wide selection of brands and private labels, WSS caters to various customer needs for athletic, casual, and work footwear, indicating a potential for cross-selling complementary products or expanding accessories and apparel lines.

Digital Engagement The company's adoption of digital tools such as Google Ads and Google Tag Manager offers a foundation to enhance e-commerce capabilities and personalized online marketing efforts, driving additional online sales growth.

Expansion Opportunities Having over 140 stores and ongoing growth in key Latino markets, WSS presents a sales opportunity for partners offering new retail technologies, store enhancements, or regional promotional campaigns to support their expansion efforts.

Brand Partnerships Major brands like Nike, Jordan, adidas, and Vans are core to WSS's inventory, suggesting potential opportunities for exclusive product collaborations, promotional tie-ins, or incentive programs to boost traffic and sales both in-store and online.