Community Engagement WVLT demonstrates a strong commitment to local community initiatives through partnerships with organizations like Ole Smoky, Food City, and Dollywood, creating opportunities to offer targeted advertising and sponsorship packages aligned with community-focused events and causes.

Regional Market Focus As a CBS and CW affiliate serving East Tennessee, WVLT provides access to a geographically concentrated audience, enabling businesses aiming to reach local consumers with tailored broadcast, digital advertising, and content solutions.

Digital Advertising Capabilities With a tech stack including DoubleClick Campaign Manager, Taboola, and Amazon Web Services, WVLT is well-positioned to offer advanced digital advertising and programmatic solutions that can be tailored for regional brands seeking scalable online marketing.

Partnership Opportunities WVLT’s active collaboration with local organizations, such as university medical centers and youth programs, offers potential avenues for customized sponsorship, cause marketing, and content integrations to enhance brand visibility within the community.

Growth and Expansion The recent increase in WVLT Sports staffing and community involvement initiatives indicate ongoing growth, providing opportunities for sales of expanded content distribution, event sponsorships, and new media advertising formats aligned with their increasing outreach efforts.