Community Engagement WVLT News actively partners with local organizations such as Huddle for Hearts, Ole Smoky, Food City, Dollywood, and UT Medical Center, demonstrating strong community involvement and collaboration opportunities for brands looking to engage with East Tennessee audiences.

Digital Advertising Capabilities Utilizing a tech stack including Google Ads, Outbrain, Prebid, and Microsoft IIS, WVLT News is well-equipped to support targeted digital advertising campaigns, making it an attractive partner for brands seeking effective local online marketing solutions.

Market Size and Revenue With an estimated revenue between 100 million and 250 million dollars and a dedicated regional broadcast audience, WVLT News offers a sizable platform for local and regional advertisers aiming to reach East Tennessee consumers.

Community-Focused Content The company's commitment to community issues, such as partnering with law enforcement and food ministries, indicates an audience that values civic engagement, presenting opportunities for brands aligned with social responsibility initiatives.

Growth and Expansion Recent staffing increases in WVLT Sports and strategic partnerships suggest ongoing growth and active expansion into community-oriented programming, which could be leveraged for sponsorships and promotional campaigns targeting sports and local interest segments.