Regional reach Target expansion into nearby towns and counties within Eastern North Carolina where Wynn Odom Ford already serves, plus potential cross-sell of used Ford and certified pre-owned vehicles to broaden market share.

Online to showroom Leverage the strong online inventory and financing tools to drive inbound leads from digital shoppers, offering tailored promotions, extended warranties, and easy lease options to convert online interest into in-store visits.

Fleet and business Explore fleet program opportunities with local businesses and municipalities in the region, highlighting Ford commercial vehicles and maintenance packages to secure bulk orders and recurring service revenue.

Certified value Emphasize Ford Certified Pre-Owned advantages to price-conscious buyers, using warranty and roadside assistance as differentiators to capture used-car buyers and trade-ins from competing dealers.

Service growth Promote service retention through maintenance plans and parts promotions, upsell accessories, and loyalty incentives to increase repeat visits and boost after-sales revenue in a small dealer footprint.