Digital Presence Upgrade WREA has an active digital footprint with Shopify and Google Analytics in its tech stack. This presents opportunities to optimize site performance, improve search visibility, and enhance member services online. Potential sales opportunities include website optimization, analytics setup and reporting, and Shopify extension development.

IT Modernization & Integration The stack includes PHP and MySQL, indicating potential for modernizing legacy applications. Opportunities include migrating to modern PHP frameworks, moving databases to managed services, and improving security and backup. Additional value can come from integrating core systems such as CRM or ERP to streamline operations and reporting.

Outsourced IT Support With a 2-10 person team, they are well suited for outsourced IT management and support. This creates demand for managed IT services, cybersecurity packages, cloud hosting, and disaster recovery planning tailored to small associations. The offering can reduce internal workload and improve uptime.

Cybersecurity Focus As an electric association, data and system security is critical. Services such as security assessments, vulnerability scanning, threat monitoring, and incident response planning can mitigate risk. Propose security operations, email security, and web application firewall support.

Strategic Partnerships Compared to larger utilities, WREA may benefit from strategic partnerships for scale and shared services. Opportunities include vendor partnerships, bundled digital and IT services, and access to energy efficiency program software. These collaborations can expand service reach and improve procurement efficiency.