Expansion Opportunity Geographic growth in the United States with expanded Acworth offices in May 2026 signals capacity for greater distribution, partnerships, and in-person events. Potential sales opportunities include wholesale terms with regional hobby retailers, collaboration on local conventions, and setup of dedicated demos or weekend showcases to accelerate product adoption.
New Product Rollout Upcoming GG1 launch on September 1, 2026 offers a frontline sales window for pre-orders, starter sets, and cross-sell with existing Malifaux and The Other Side ecosystems. Leverage opportunities for bundled bundles, limited-edition releases, and promotional materials to drive early adoption.
Diverse Portfolio A broad game portfolio including Malifaux, The Other Side, Through The Breach, Puppet Wars, and related IPs provides multiple cross-selling avenues to hobby stores and online retailers. Focus on bundled hobby kits, terrain packages, and faction-specific accessory lines to increase average order value.
Tech & Commerce Active e-commerce stack (Shopify, Squarespace) and analytics readiness indicate potential for targeted digital marketing partnerships, affiliate programs, and co-branded campaigns with retailers. Propose enhanced product pages, region-specific catalogs, and retailer portals to streamline orders and promotions.
Financial Scale Revenue range of $10M-$25M and a lean 11-50 employee base suggest sustainable growth with channel diversification. Opportunities include reseller agreements, exclusive distribution rights in select regions, and tiered pricing or loyalty programs to incentivize larger, repeat purchases from hobby shops and gaming cafes.