Insights

Rebranding and Growth Initiative GroundTruth's successful rebranding emphasizes its focus on leveraging location technology to drive digital advertising solutions, indicating potential interest in innovative location-based marketing tools and platform integrations.

Market Expansion Potential With a revenue range of 50 to 100 million dollars and recent strategic acquisitions, the company is positioned for growth, presenting opportunities to offer advanced advertising analytics, targeted campaigns, or sponsorship solutions.

Technology Stack Synergy GroundTruth's adoption of modern tech tools like Figma, Selenium, and Cloudflare suggests openness to innovative, scalable digital solutions, opening avenues for partnership in privacy-compliant ad delivery or automation services.

Industry and Competitor Fit Aligning with peers like AppNexus, Turn, and Criteo, GroundTruth operates within a competitive advertising tech landscape, creating opportunities to pitch complementary platform integrations, data enrichment services, or client engagement tools.

Funding and Investment Readiness Having secured $61 million in funding and engaged in recent strategic funding activities, the company may be receptive to additional investment or strategic partnerships to enhance its technological capabilities or market reach.

Similar companies to xAd

xAd Tech Stack

xAd uses 8 technology products and services including WP Rocket, Tailo, PostGIS, and more. Explore xAd's tech stack below.

WP Rocket
Caching
Tailo
Content Marketing
PostGIS
Database
Boto3
Devops
GrubHub
Food Ordering And Delivery
ISO/IEC 27001
Governance, Risk And Compliance
Video.js
Javascript Libraries
Mockito
Testing And Qa

Media & News

xAd's Email Address Formats

xAd uses at least 2 format(s):

xAd Email Formats	Example	Percentage
First.Last@xad.com	John.Doe@xad.com	93%
First@xad.com	John@xad.com	3%
LastF@xad.com	DoeJ@xad.com	2%
FLast@xad.com	JDoe@xad.com	1%
Last@xad.com	Doe@xad.com	1%
First.Last@groundtruth.com	John.Doe@groundtruth.com	84%
FLast@groundtruth.com	JDoe@groundtruth.com	10%
First@groundtruth.com	John@groundtruth.com	4%
Last@groundtruth.com	Doe@groundtruth.com	2%

Frequently Asked Questions

Where is xAd's headquarters located?

xAd's main headquarters is located at One World Trade Center, 60th Floor New York, NY 10007, US. The company has employees across 4 continents, including North AmericaAsiaEurope.

What is xAd's phone number?

You can contact xAd's main corporate office by phone at

+1-704-909-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is xAd's stock symbol?

xAd is a publicly traded company; the company's stock symbol is MEDS.

What is xAd's official website and social media links?

xAd's official website is groundtruth.com and has social profiles on LinkedIn.

How much revenue does xAd generate?

As of October 2025, xAd's annual revenue is estimated to be $1.5M.

What is xAd's SIC code NAICS code?

xAd's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does xAd have currently?

As of October 2025, xAd has approximately 201 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Exploration Officer: B. B.Vice President - Ctv/Ott: T. D.Head Of Finance Europe: F. Z.. Explore xAd's employee directory with LeadIQ.

What industry does xAd belong to?

xAd operates in the Advertising Services industry.

What technology does xAd use?

xAd's tech stack includes WP RocketTailoPostGISBoto3GrubHubISO/IEC 27001Video.jsMockito.

What is xAd's email format?

xAd's email format typically follows the pattern of First.Last@xad.com. Find more xAd email formats with LeadIQ.

How much funding has xAd raised to date?

As of October 2025, xAd has raised $61M in funding. .

When was xAd founded?

xAd was founded in 2009.

xAd

Q: What is xAd's official website and social media links?

xAd's official website is groundtruth.com. xAd has social profiles on LinkedIn.

Q: How many employees does xAd have currently?

xAd has approximately 201 employees.

Q: What technology does xAd use?

xAd's tech stack includes Mapbox, Heap, ADP Workforce Now, UML, Bootstrap.

Advertising ServicesUnited States201-500 Employees

On June 15, 2017, xAd rebranded to
GroundTruth. The rebrand reflects the company's growing vision for what location can truly accomplish and the scale at which it can be accomplished. To keep digital properties consistent with the new branding, GroundTruth has created a new company page. Please visit GroundTruth's new page here: https://www.linkedin.com/company/groundtruthco