AppNexus
Technology, Information and InternetNew York, United States1001-5000 Employees
As of September 25, 2018, AppNexus is now "AppNexus, A Xandr Company." Please follow along on https://www.linkedin.com/company/xandr/
Strategic Acquisitions AppNexus was acquired by Xandr Inc. for $1.6B, providing a potential entry point for cross-selling Xandr's advanced advertising solutions to AppNexus's existing customer base.
Key Partnerships AppNexus's partnership with Cox Digital Solutions showcases a focus on transparency for publishers. Leveraging this trust factor can open doors for collaborative sales efforts within the digital advertising industry.
Management Expertise With the appointment of Marcus as chairman and CEO, who came from MediaGlu, AppNexus brings in leadership with a strong background in cross-device technology. This expertise can be integrated into sales pitches to drive technology-driven sales conversations.
Regional Expansion Following AT&T's acquisition of AppNexus, Xandr is planning to innovate in Latin America. Leveraging this expansion strategy can position AppNexus to tap into new market segments within the region, presenting fresh sales opportunities.
Market Collaboration AppNexus's partnership with Sapo, Altice Portugal's internet content aggregator, highlights a commitment to full-stack technology solutions. Leveraging this collaboration, AppNexus can explore joint sales initiatives targeting the content aggregation and advertising technology sectors.
AppNexus uses 8 technology products and services including AppNexus, Kubernetes, React, and more. Explore AppNexus's tech stack below.
AppNexus Email Formats | Percentage |
FLast@appnexus.com | 93% |
First.Last@appnexus.com | 4% |
FMiddleLast@appnexus.com | 2% |
FirstLast@appnexus.com | 1% |
Technology, Information and InternetNew York, United States1001-5000 Employees
As of September 25, 2018, AppNexus is now "AppNexus, A Xandr Company." Please follow along on https://www.linkedin.com/company/xandr/
AppNexus's revenue is in the range of $100M$1B
AppNexus's revenue is in the range of $100M$1B