Strategic Acquisitions AppNexus has been acquired by Xandr Inc. and subsequently by AT&T. Leveraging these relationships could open doors for partnerships within the broader advertising and technology ecosystem.

Global Expansion With partnerships in diverse regions like Cox Digital Solutions in the US, Altice Portugal's Sapo, and plans for innovation in Latin America, AppNexus' global footprint presents opportunities for international sales growth.

Key Personnel Influence With the appointment of key personnel like Marcus as chairman and CEO, leveraging their industry expertise and networks could prove instrumental in driving sales strategies and opening new business avenues.

Technology Integration Sapo's partnership with AppNexus for Full-Stack technology adoption highlights the potential for tech synergies. Exploring how AppNexus integrates with other tech stacks could present avenues for cross-selling opportunities.

Market Penetration AppNexus' presence alongside industry giants like Telaria, Moat, and Index Exchange indicates a strong competitive positioning. Targeting market segments where AppNexus excels could result in strategic sales wins.