Xanadu

Real EstateMaharashtra, India1001-5000 Employees

Xanadu operates as a real estate go-to-market partner that assumes end-to-end responsibility for a project’s market-facing activities. Founded in 2016 and based in Mumbai, Maharashtra, it positions itself as more than an advisory firm or channel partner by managing the full spectrum of commercial functions—marketing, sales, distribution, pricing, brand positioning, channel activation, CRM, and collections—across the project lifecycle. The company works on exclusive, long-term engagements tied to each project’s profitability, adopting a B2B2C model that partners developers with a comprehensive commercial ecosystem and connects projects to homebuyers and investors while developers focus on delivery. 
Xanadu has built a dedicated talent platform with strategists, sales leaders, marketing professionals, and operations experts focused on real estate go-to-market execution. It operates across the major Indian cities of Mumbai, Pune, and Bengaluru and reports Inventory Under Management of more than ₹45,000 crore. The firm emphasizes long-term partnerships with developers and centers its efforts on the commercial side of projects to support revenue realization, allowing developers to concentrate on construction and delivery.

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