Premium Product Positioning Xochitl's strong emphasis on high-quality ingredients and authentic flavors differentiates its chips and salsas in the competitive snack market, presenting opportunities to promote premium, artisanal, or health-conscious product lines.

Health-Conscious Trends Given the company's focus on freshness and quality, there is potential to expand into organic, non-GMO, or clean-label product segments to attract health-focused consumers and increase market share.

Digital Engagement Utilizing digital tools such as Google Analytics and Facebook for marketing indicates an active online presence, which can be leveraged to target digital advertising campaigns, e-commerce partnerships, or direct-to-consumer sales channels.

Growth Potential With revenue estimates between $50 million and $100 million and a lean team of up to 50 employees, Xochitl is positioned for scaling operations, creating opportunities for sales expansion into new retail outlets or national distribution.

Market Differentiation Xochitl's commitment to craftsmanship and authenticity provides a unique selling proposition that can be emphasized in marketing efforts, appealing to consumers seeking authentic and artisanal snack options, and opening avenues for specialty store placements.