Insights

Client-owned advantage Xtend is a collectively owned CUSO serving over 300 credit unions, presenting a unique cooperative value proposition that can be leveraged to upsell data analytics, shared branching, and back-office services to a broad credit union network.

BNI services fit With active departments in Communications, Data Analytics, Contact Center, Bookkeeping, and Shared Branching, there are cross-sell opportunities to bundle services for credit unions seeking to modernize operations, improve member engagement, and streamline back-office workloads.

Digital capability Xtend’s tech stack shows modern web and security practices (WordPress, Node.js, Nginx, reCAPTCHA, HSTS) suggesting readiness to support secure, scalable member-facing and back-end solutions suitable for credit unions undergoing digital transformation.

Financial scale Revenue range indicates a mid-market footprint with potential for expansion through larger deployments, targeted upsell of analytics and contact center solutions, and scalable shared services across more credit unions.

Market positioning As a CUSO with client ownership and broad service scope, Xtend can position itself as a cost-effective, risk-mitigated partner for credit unions looking to consolidate vendors, share best practices, and accelerate time-to-value for modernization initiatives.

Xtend Tech Stack

Xtend uses 8 technology products and services including WordPress, JSON-LD, jQuery, and more. Explore Xtend's tech stack below.

  • WordPress
    Content Management System
  • JSON-LD
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • PHP
    Programming Languages
  • HTML
    Programming Languages
  • HSTS
    Security
  • Cloudflare Bot Management
    Security
  • Nginx
    Web Servers

Media & News

Xtend's Email Address Formats

Xtend uses at least 1 format(s):
Xtend Email FormatsExamplePercentage
First.Last@xtendcu.comJohn.Doe@xtendcu.com
71%
FLast@xtendcu.comJDoe@xtendcu.com
19%
First@xtendcu.comJohn@xtendcu.com
5%
FMiddleLast@xtendcu.comJMichaelDoe@xtendcu.com
5%

Frequently Asked Questions

What is Xtend's phone number?

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You can contact Xtend's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Xtend's stock symbol?

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Xtend is a publicly traded company; the company's stock symbol is STAY.

What is Xtend's official website and social media links?

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Xtend's official website is xtendcu.com and has social profiles on LinkedIn.

How much revenue does Xtend generate?

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As of July 2026, Xtend's annual revenue is estimated to be $10M - $25M.

What is Xtend's NAICS code?

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Xtend's NAICS code is 52 - Finance and Insurance.

How many employees does Xtend have currently?

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As of July 2026, Xtend has approximately 50 employees across 2 continents, including North AmericaAfrica. Key team members include Chief Innovation Strategist: R. W.Vice President Of Quality Control: R. M.Owner: M. M.. Explore Xtend's employee directory with LeadIQ.

What industry does Xtend belong to?

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Xtend operates in the Financial Services industry.

What technology does Xtend use?

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Xtend's tech stack includes WordPressJSON-LDjQueryPHPHTMLHSTSCloudflare Bot ManagementNginx.

What is Xtend's email format?

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Xtend's email format typically follows the pattern of First.Last@xtendcu.com. Find more Xtend email formats with LeadIQ.

When was Xtend founded?

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Xtend was founded in 2002.
Xtend logo

Xtend

Financial ServicesMichigan, United States11-50 Employees

Xtend is a Credit Union Service Organization (CUSO) based in Grand Rapids, Michigan, founded in 2002. It serves a collaborative array of more than 300 credit unions across the United States, acting as a shared resource that extends support across multiple departments and back-office functions. The organization provides services through its Communications, Data Analytics, Contact Center, Bookkeeping, and Shared Branching units, focusing on driving member engagement, data-driven insights, member servicing by phone or chat, and operational support for partner credit unions. Xtend operates within the financial services industry as a cooperative-style partner that helps credit unions streamline operations and extend their member services without directly competing with them. The company positions itself as a collectively owned service provider that supports its clients through a range of back-office and frontline capabilities, with its headquarters located in Grand Rapids, Michigan. A recent development listed in its activities references industry-related news coverage, illustrating the breadth of topics associated with the broader travel and hospitality sector without implying a direct business link.

Section iconCompany Overview

Phone number
Stock Symbol
STAY
NAICS Code
52 - Finance and Insurance
Founded
2002
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    Xtend's revenue is estimated to be in the range of $10M - $25M

Section iconFunding & Financials

  • $10M - $25M

    Xtend's revenue is estimated to be in the range of $10M - $25M

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