Xtend

Financial ServicesMichigan, United States11-50 Employees

Xtend is a Credit Union Service Organization (CUSO) based in Grand Rapids, Michigan, founded in 2002. It serves a collaborative array of more than 300 credit unions across the United States, acting as a shared resource that extends support across multiple departments and back-office functions. The organization provides services through its Communications, Data Analytics, Contact Center, Bookkeeping, and Shared Branching units, focusing on driving member engagement, data-driven insights, member servicing by phone or chat, and operational support for partner credit unions. Xtend operates within the financial services industry as a cooperative-style partner that helps credit unions streamline operations and extend their member services without directly competing with them. The company positions itself as a collectively owned service provider that supports its clients through a range of back-office and frontline capabilities, with its headquarters located in Grand Rapids, Michigan. A recent development listed in its activities references industry-related news coverage, illustrating the breadth of topics associated with the broader travel and hospitality sector without implying a direct business link.

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