Insights

Client-owned CUSO Xtend is a collectively owned Credit Union Service Organization (CUSO) serving over 300 credit unions, presenting a managed referral and shared-resource model that can be leveraged for cross-institution partnerships, co-branded programs, and scalable member engagement initiatives.

Service breadth With departments in Communications, Data Analytics, Contact Center, Bookkeeping, and Shared Branching, Xtend offers a wide suite of back-office and member-facing services, creating opportunities to upsell bundled solutions to credit unions seeking efficiency and centralized member experiences.

Tech stack Xtend utilizes common web and security technologies (WordPress, JSON-LD, jQuery, PHP, HTML, HSTS, Cloudflare Bot Management, Nginx), which suggests potential for scalable digital engagement platforms, API integrations, and security-focused service offerings for credit unions upgrading their digital channels.

Market position As a CUSO owned by its clients and serving 300+ credit unions, Xtend operates in a collaborative, low-friction procurement environment, indicating sales opportunities around shared services, data analytics insights, and centralized back-office support at scale.

Financial profile Reported revenue range of ten to twenty-five million positions Xtend as a mid-market provider, presenting a fit for mid-sized credit unions seeking cost-effective, robust outsourced services and potential expansion into larger credit unions via partner-led growth strategies.

Similar companies to Xtend

Xtend Tech Stack

Xtend uses 8 technology products and services including iCIMS, Power BI, WordPress, and more. Explore Xtend's tech stack below.

Media & News

Xtend's Email Address Formats

Xtend uses at least 4 email formats:
Xtend Email FormatsExamplePercentage
First.Last@xtendcu.comJohn.Doe@xtendcu.com
71%
FLast@xtendcu.comJDoe@xtendcu.com
19%
First@xtendcu.comJohn@xtendcu.com
5%
FMiddleLast@xtendcu.comJMichaelDoe@xtendcu.com
5%

Frequently Asked Questions

What is Xtend's phone number?

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You can contact Xtend's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Xtend's stock symbol?

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Xtend is a publicly traded company; the company's stock symbol is STAY.

What is Xtend's official website and social media links?

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Xtend's official website is xtendcu.com and has social profiles on LinkedIn.

How much revenue does Xtend generate?

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As of August 2026, Xtend's annual revenue is estimated to be $10M - $25M.

What is Xtend's NAICS code?

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Xtend's NAICS code is 52 - Finance and Insurance.

How many employees does Xtend have currently?

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As of August 2026, Xtend has approximately 48 employees across 2 continents, including North America and Africa. Key team members include Chief Innovation Strategist: R. W., Vice President Of Quality Control: R. M. and Owner: M. M. Explore Xtend's employee directory with LeadIQ.

What industry does Xtend belong to?

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Xtend operates in the Financial Services industry.

What technology does Xtend use?

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Xtend's tech stack includes iCIMS, Power BI, WordPress, Zendesk, Shopify, Constant Contact, Agentforce and Zoom.

What is Xtend's email format?

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Xtend's email format typically follows the pattern of First.Last@xtendcu.com. Find more Xtend email formats with LeadIQ.

When was Xtend founded?

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Xtend was founded in 2002.
Xtend logo

Xtend

Financial ServicesMichigan, United States11-50 Employees

Xtend is a Credit Union Service Organization (CUSO) based in Grand Rapids, Michigan, founded in 2002. It serves a collaborative array of more than 300 credit unions across the United States, acting as a shared resource that extends support across multiple departments and back-office functions. The organization provides services through its Communications, Data Analytics, Contact Center, Bookkeeping, and Shared Branching units, focusing on driving member engagement, data-driven insights, member servicing by phone or chat, and operational support for partner credit unions. Xtend operates within the financial services industry as a cooperative-style partner that helps credit unions streamline operations and extend their member services without directly competing with them. The company positions itself as a collectively owned service provider that supports its clients through a range of back-office and frontline capabilities, with its headquarters located in Grand Rapids, Michigan. A recent development listed in its activities references industry-related news coverage, illustrating the breadth of topics associated with the broader travel and hospitality sector without implying a direct business link.

Section iconCompany Overview

Phone number
Stock Symbol
STAY
NAICS Code
52 - Finance and Insurance
Founded
2002
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    Xtend's revenue is estimated to be in the range of $10M - $25M

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