Market Leadership XXL Sport & Villmark is the leading sports retailer in the Nordic region, operating successfully across Norway, Sweden, and Finland with extensive in-store and e-commerce channels, making it a prime target for partnerships in sports apparel and outdoor equipment.

E-commerce Growth With a robust omnichannel presence focused on both large-format stores and online sales via their website, there are exciting opportunities to provide digital solutions, supply chain enhancements, or innovative marketing tools to support their continued expansion.

Financial Scope Generating between 25 and 50 million dollars in revenue, XXL demonstrates strong market traction in the sporting goods sector, indicating potential for premium product offerings, collaborations, or support in expanding their product ranges.

Target Audience Serving a broad demographic across outdoor and sporting activities, opportunities exist to tailor product sourcing, brand partnerships, and promotional campaigns that align with their diverse customer base for increased sales.

Technology Utilization Leveraging advanced systems like SAP, Snowflake, and SAP Hybris, XXL is committed to operational efficiency and digital innovation, presenting avenues for providing enterprise solutions, data analytics, or digital transformation services.