Global Waterproofing Xypex has a long-standing reputation in concrete waterproofing with a distribution and service network in over 100 countries, presenting a scalable opportunity for channel partners and integrators to expand their service footprint.

Visual Detection The launch of the Visual Detection System offers a tangible sales hook to differentiate Xypex crystalline technology, enabling value-added services for inspectors, contractors, and specifiers while driving recurring support and maintenance opportunities.

Mid market With 51-200 employees and reported revenue in the 25–50 million range, there is room to target regional contractors and engineering firms seeking reliable, proven waterproofing solutions as they scale projects.

Tech Enablement Xypex leverages a modern tech stack (CRM, marketing automation, analytics, cloud services) that can be leveraged to target audiences, nurture leads, and deliver data-driven outreach to architects, engineers, and applicators.

Strategic Partnerships The combination of a global brand, technical depth, and a dedicated distribution/service network creates opportunities for alliances with concrete producers, waterproofing applicators, and construction product distributors seeking differentiated offerings.